Alelo one brand, many teams

Since 2012, Media Clorians has served several areas of Alelo (marketing, retail, merchants, HR, sales and other group companies) with email marketing, landing pages, hotsites, systems and sales materials. In 2020, we built Pede Aí Com Alelo in ten days, winner of the Gold Trophy at the 27th ABEMD Awards.

Each area has its own budget, calendar and audience, and every job starts only with an approved proposal. There is no central budget and no guaranteed continuity: every new front is a new decision to hire us. And when many independent areas produce for the same company, the risk is that each one builds its own version of the brand.

We organized the account in two layers: a master agreement that set services and minimum rates, and the negotiation of each request with the area in charge. We also chose not to require a single point of contact and began serving dozens of requesters, each with their own context and agenda. That meant more work on our side, since every project required recovering context and aligning expectations, but it kept us close to the people who needed the problem solved.

Pede Aí Com Alelo, in ten days

In 2020, with shops closed by the pandemic, users needed to know where they could still use their card. In ten days we launched pedecomalelo.com.br: a database of merchants with filters by city, state, type and cuisine, where users themselves could suggest new places. Entered by Alelo in the 27th ABEMD Awards, the project won the Gold Trophy in the CRM/Loyalty category.

The second area that hired us came on the first one's recommendation, and the third followed the same path. Relationship email flows are still running, and projects such as pesquisaprecomedio.com.br are still live. After so many years, what we know about Alelo has operational value: people at the company have come to us to recover the context of projects that predate their arrival.

• email marketing and relationship flows;
• media banners;
• landing pages, hotsites and product sites;
• pedecomalelo.com.br, with a merchant database, search and crowdsourced suggestions;
• proposal sheets, booklets and sales force materials;
• booth layouts and event pieces.