Artificial intelligenceManagement
Producing got easy. The hard part now is deciding what deserves to exist.
When producing stops being the problem, choosing becomes a much bigger part of the work.
Perspectives What we've been thinking about here.
Communication, creativity, technology and business, seen by people who work between strategy and execution. Ideas and analysis on what is changing. And on what doesn't need to change just because it became a trend.
Does your brand have memory, or just files?
Storing information and preserving memory are different things. A file records what was done. Memory helps you understand why.
When your customer leaves the choice to a machine
A brand may soon have to convince two audiences at once: the person who wants something and the system that helps that person decide.
MarketingArtificial intelligence
The corporate website is strategic again. Just not for the old reasons.
Your website is starting to have readers you'll never see in Analytics, and it's shifting from destination to source.
Maybe the problem isn't a lack of agility. It's too many people deciding the same thing.
You can automate almost all of production, but the speed gained on one side vanishes on the other if the approval chain stays the same.