Falaí Camiseta brand, store and system

Since 2026, Media Clorians has been building the brand and the operation of Falaí Camiseta, a T-shirt store with humorous, ironic slogans: identity, website, Nuvemshop store, social media and email, AI-generated models and videos, a print application tool and a management system integrated with Bling and Shopee.

The brief was about tone: something different, light and ironic, as sharp as the lines the partners were writing. Behind it was a problem of time. Product listings, a mockup for every print, stock checks, bank statements and marketplace reports were competing for the same hours that should go into the collections and the brand.

The identity grew out of the motto "Sem frescura" (no fuss): black, bone white and electric red, condensed uppercase headlines and the tagline "A estampa que fala por você" (the print that speaks for you). The same language carried over to the website, the store layout, the posts and the email flows.

In photos and videos, AI took the place of the studio. We created models and scenes with ChatGPT and Higgsfield under one fixed rule: the AI dresses the person in a plain T-shirt, and the print is added later, in editing, from the actual print file. The slogan in the ad is the same one that comes out of the printer.

To take manual work off the partners' desks, we built two tools. ARARA reads the SKU in each artwork's file name and assembles the hanger, perspective and plain-background mockups at no cost per image. When the archive turned up file names outside the standard, we fixed the files at the source instead of teaching the program to accept the error. Falaí Gestão brings finance, sales, stock and marketing together: it mirrors the Bling inventory, imports data from Shopee, Nubank and Meta Ads, generates SKUs and builds the income statement. The Bling connection is read-only: the system looks things up but does not issue invoices or change records.

The brand's own store went live with the identity applied end to end, and day-to-day administration moved into Falaí Gestão, with stock synced every day and email reminders for fixed costs. Mockups, SKU setup and reconciliation stopped being manual work, and the partners' time went back to the slogans and the collections.

• logo, visual identity guide and key visuals;
• institutional website and Nuvemshop store layout;
• AI-generated models, photos and videos for ads and social media;
• Instagram content and email flows;
• ARARA, a print application tool that generates mockups from the SKU;
• Falaí Gestão, a management system integrated with Bling, Shopee, Nubank and Meta Ads.