PagSeguro 14 landing pages

Between 2017 and 2021, Media Clorians designed and developed 14 landing pages for PagSeguro: card machine launches, Black Friday, seasonal dates, partnerships, an entrepreneurship fair and a roadshow. The first one was ready in a week; of the agencies consulted, we were the only one that took on the deadline.

Each page started from a different problem, but the constraint repeated itself: short deadlines, offers that could change after the creative was approved and terms and conditions that arrived close to publication. The page had to explain the offer quickly without losing accuracy while the information was still moving.

We didn't turn each landing page into a platform project. No database, no admin panel and no generic structure waiting for the next brief: each page had only the dependencies the campaign required. That way, design, copy and development moved forward while the commercial terms were still being settled. Often the page was ready and waiting only for the terms and conditions.

Offers that changed by the hour

At the entrepreneurship fair, each card machine model went on sale at a set time, with its own price, discount and terms. The page checked the server time, displayed the valid offer with a countdown and moved on to the next one by itself. Nobody had to change anything by hand, and purchases went through PagSeguro's checkout, without the page receiving any customer data. For a summer roadshow, the page was republished at every change of route.

We had no access to sales data, so we don't attribute to the work numbers we can't prove. The indicator was a different one: after the first delivery came the next ones, for four years. That made 14 landing pages, each one live for as long as its campaign lasted. What lasted was the operation that put them live.

• 14 landing pages for launches, seasonal dates and sales promotions;
• responsive layouts and page copywriting;
• incorporation of promotion terms and conditions;
• offer scheduling by day and time, with a countdown;
• hosting, domain and publishing;
• client measurement tags and integration with PagSeguro's checkout.