Pede Pronto from launch to routine

From 2020 to 2024, Media Clorians was the marketing consultancy for Pede Pronto, the Alelo group's food ordering app. We took part in brand planning, ran the monthly communication calendar and applied the new visual identity across every touchpoint.

The app was born as Onyo, for ordering in food courts. With the pandemic, it became Pede Pronto and added delivery and pickup. The first request was a landing page explaining what the brand was and who owned it, a question that existed inside the group too. And, like any two-sided platform, Pede Pronto had to speak to the people ordering, to the restaurants and to the sales team growing the network.

We structured the operation in monthly cycles. Each month began with a review of the previous one (social media, actions, content and sales priorities) and turned into a calendar and execution: posts, emails, paid media, landing pages, promotion terms and actions with partners such as Habib's, Ragazzo, Domino's and Madero. For a period, we also handled social media customer service, which fed users' real questions back into planning. The brand also appeared at concerts at Allianz Parque, from Titãs to Taylor Swift, and at Teatro Bradesco.

Tokyo Olympics

To drive sales with coupons on Instagram, we didn't announce the schedule. Whenever Brazil competed, we posted a question; whoever got it right won a coupon valid only during that event. The audience learned to follow the profile so as not to miss the next chance, and the promotion set a record for app traffic.

Instagram grew from a small base to a significantly larger audience over the course of the relationship. We followed practically the brand's entire public life, from the landing page that explained what Pede Pronto was to its last campaigns.

• marketing consulting and monthly planning;
• editorial calendar, content creation and social media management;
• promotional and seasonal campaigns, emails and paid media;
• landing pages, website and promotion terms pages;
• rollout of the new visual identity;
• materials for internal channels, partners and the sales team;
• communication for concerts and events.