Santillana a site for each brand

Since 2022, Media Clorians has designed and developed WordPress sites for Santillana group brands such as Richmond Solution, Sistema Farias Brito, Educate, Edusfera, Leiomundo and Proyección, and in 2024 relaunched the Santillana Educação portal. Each brand has its own look; underneath, a shared method cuts cost and time.

The projects came one at a time, through competitive pitches: we won some and lost others. Many were sites with an expiry date, made for a campaign or a launch. The risk ran both ways: repeat the visual structure too much and flatten brands with different audiences and offers, or rebuild everything for each project and spend without creating value for the user. And a short lifespan could not become an excuse for lower quality.

We separated what had to be new for each brand from what could be reused. Each brand got its own architecture, layout, hierarchy and voice. What carried over from one project to the next stayed below the surface: a widget library, a forms tool and a build method. Before adding any plugin, we asked two questions: is it necessary? Does WordPress already do it? Fewer dependencies meant simpler maintenance and faster pages.

To keep one brand from inheriting the previous one's solutions, each project had its own team, and layouts were reviewed by people who hadn't taken part in creating them.

Santillana Educação portal

In December 2023, the starting point was different: a WordPress portal built by another company. Instead of starting from scratch, we assessed what still deserved to stay, restructured the navigation, redesigned the layout and relaunched the portal in January 2024.

Many of the sites were taken down as planned. The Santillana Educação portal and Richmond Solution still run on the Media Clorians layout. The method shortened the starting point of each project without erasing the brands' identity, and the relationship expanded to other group companies, such as Editora Moderna and Fundação Santillana.

• landing page for the Digital Transformation Strategic Timeline;
• sites for Educate, Edusfera, Leiomundo, Proyección, Richmond Solution and Sistema Farias Brito;
• restructuring and relaunch of the Santillana Educação portal;
• proprietary widget library and reusable forms tool;
• development method with minimal dependencies.