Does your brand have memory, or just files?
Storing information and preserving memory are different things. A file records what was done. Memory helps you understand why.
Perspectives What we've been thinking about here.
Marketing · 3 articles
MarketingArtificial intelligence
The corporate website is strategic again. Just not for the old reasons.
Your website is starting to have readers you'll never see in Analytics, and it's shifting from destination to source.
Maybe the problem isn't a lack of agility. It's too many people deciding the same thing.
You can automate almost all of production, but the speed gained on one side vanishes on the other if the approval chain stays the same.